Reasons for the Internationalisation Process of Companies

Seminar paper from the year 2001 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Heriot-Watt University Edinburgh, course: International Marketing, language: English, abstract: Reasons for the Internationalisation Process of Companies I.) Introduction "Global interdependence is pervasive. It is not only political and military….[but] also environmental…. Perh...