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Promotional mix policies of UK clothes retailer Next plc

Promotional mix policies of UK clothes retailer Next plc

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Kostadin RuychevKostadin Ruychev
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Werbung, Marketing
Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.50, Manchester Metropolitan University Business School, language: English, abstract: The aim of this paper is to analyse the retailer Next plc and its marketing strategies. The analysis contains the "in-store-experience" of Next, its marketing and promoting strategies (with a foc...
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Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.50, Manchester Metropolitan University Business School, language: English, abstract: The aim of this paper is to analyse the retailer Next plc and its marketing strategies. The analysis contains the "in-store-experience" of Next, its marketing and promoting strategies (with a foc...
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Details

  • ISBN: 9783668908772
  • Seitenzahl: 16
  • Kopierschutz: Kein
  • Erscheinungsdatum: 27.03.2019
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: pdf

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