Performance Measurement for the Purposes of R&D in the Car Manufacturing Industry

Seminar paper from the year 2014 in the subject Business economics - Controlling, grade: 1,7, Technical University of Braunschweig (Institut für Controlling und Unternehmensführung), course: Performance Measurement, language: English, abstract: Encouraged by an increasing globalization, the car manufacturing industry expanded to growing markets such as China, which is with about a demand of 19.3 m...