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Marketing strategy of Sony for portable audio device business

Marketing strategy of Sony for portable audio device business

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Khanh Pham-giaKhanh Pham-gia
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Werbung, Marketing
Research Paper (undergraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Sony has a strong brand name and the company was successful with the Cassette, CD and MD Walkman in the 80s and 90s. However, the company missed the rapid development in the hard battled MP3 pl...
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Research Paper (undergraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of applied sciences, Munich, language: English, abstract: Sony has a strong brand name and the company was successful with the Cassette, CD and MD Walkman in the 80s and 90s. However, the company missed the rapid development in the hard battled MP3 pl...
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Details

  • ISBN: 9783640381289
  • Seitenzahl: 27
  • Kopierschutz: Kein
  • Erscheinungsdatum: 22.07.2009
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: epub, pdf

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