Interactive Voice Assistants for Travel Planning. Insights for Tourism Marketing Communication of Destination Management Organizations

Master's Thesis from the year 2020 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,0, FH Vienna (Kommunikation, Marketing & Sales Management), language: English, abstract: In the master’s thesis, the differences in the consumer behavior between Millennials and Best Agers regarding the use and acceptance of Interactive Voice Assistants for travel planning are theref...