Hello, My Name Is Awesome

One ofInc. Magazine's ';Top 10 Marketing Books': The ';must-read' guide to naming products and businesses, updated with new stories and resources (Nir Eyal, author ofIndistractable). Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains...