Greenwashing - the dark side of sustainability? The green marketing strategy of McDonald's - greenwashing for a positive image or a sustainable promise?

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Pre-University Paper from the year 2020 in the subject Didactics for the subject English - Miscellaneous, grade: 2+, , language: English, abstract: Sustainability. Does that word make you think of McDonald's? Every one of us knows the fast food restaurant and has eaten there once. Why? Fast food is cheap and convenient but at the same time, we all want to live sustainably. McDonald's has been st...
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Pre-University Paper from the year 2020 in the subject Didactics for the subject English - Miscellaneous, grade: 2+, , language: English, abstract: Sustainability. Does that word make you think of McDonald's? Every one of us knows the fast food restaurant and has eaten there once. Why? Fast food is cheap and convenient but at the same time, we all want to live sustainably. McDonald's has been st...
WeiterlesenWeiterlesen

Details

  • ISBN: 9783346389954
  • Seitenzahl: 19
  • Kopierschutz: Kein
  • Erscheinungsdatum: 20.04.2021
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: pdf