Chinese and British consumer behavior differences with reference to Hofstede's cultural dimensions

Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 5.50, Anglia Ruskin University, language: English, abstract: Society and culture have always had an impact on people. The latter is noticeable in consumer behaviour where clientele from different parts of the world discern the same product and reply to the same marketing messages in...