Theoretical approach of how to conduct ethnographically-inspired audience research of web-based fandom of the soap opera Lindenstrasse

Seminar paper from the year 2003 in the subject Sociology - Methodology and Methods, grade: A-77, University of Canterbury (Department of Mass Communication and Journalism), course: COMS 402 New Media And Contemporary Theory, language: English, abstract: Ethnography is the central method of anthropology. Nevertheless, it has often been borrowed and adapted by other disciplines. While there is a ce...