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The Role of Culture in Social Media Marketing. A Systematic Literature Review

The Role of Culture in Social Media Marketing. A Systematic Literature Review

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Nivedha MahendranNivedha Mahendran
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Werbung, Marketing
Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Bamberg, language: English, abstract: This present master thesis examines the role of culture on “Social Media Marketing” being a form of modern marketing and a bundle of marketing-related activities using social media. With the help of a systematic literature re...
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Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Bamberg, language: English, abstract: This present master thesis examines the role of culture on “Social Media Marketing” being a form of modern marketing and a bundle of marketing-related activities using social media. With the help of a systematic literature re...
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Details

  • ISBN: 9783668896055
  • Seitenzahl: 84
  • Kopierschutz: Kein
  • Erscheinungsdatum: 11.03.2019
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: pdf

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