The Role of Change Communication in the Change Management Process within Bayer

Studienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, University of Bradford (Management Center), Sprache: Deutsch, Abstract: 1 Introduction The globalisation of our economies and the evolvement of new technologies affect businesses all over the world. The changes companies have to face are of growing speed and affect companies in an ever increasi...