The "Mexx" Brand. Strategic Audit, SWOT Analysis and Brand Rejuvenation Strategy

Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, The Hague University (Applied Sciences), course: Master in International Communication, language: English, abstract: There is a necessity to improve already strong, well-known brand image giving the world taste of something new. In order to re-increase sales, MEXX needs to define ...