The Media Landscape and the Influence of Cultures on Advertising in the United Kingdom

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Academic Paper from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Stralsund University of Applied Sciences (Wirtschaft), language: English, abstract: This work includes an in-depth analysis of the United Kingdom market in terms of its media usage of all kinds. Furthermore, the Hofstede Cultural Model is used for a closer look at t...
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Academic Paper from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Stralsund University of Applied Sciences (Wirtschaft), language: English, abstract: This work includes an in-depth analysis of the United Kingdom market in terms of its media usage of all kinds. Furthermore, the Hofstede Cultural Model is used for a closer look at t...
WeiterlesenWeiterlesen

Details

  • ISBN: 9783346557384
  • Seitenzahl: 47
  • Kopierschutz: Kein
  • Erscheinungsdatum: 16.12.2021
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: pdf