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The Importance of Customer Relationship Management in Business Marketing

The Importance of Customer Relationship Management in Business Marketing

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Robert StoltRobert Stolt
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Management
Essay from the year 2010 in the subject Business economics - Customer Relationship Management, CRM, grade: A, University of St Andrews, language: English, abstract: An increased competitive situation on the basis of similar products, scarce resources, advancements in technology and changes in customer behaviour are forcing companies to consider a sustained and efficient structure of the provision ...
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Essay from the year 2010 in the subject Business economics - Customer Relationship Management, CRM, grade: A, University of St Andrews, language: English, abstract: An increased competitive situation on the basis of similar products, scarce resources, advancements in technology and changes in customer behaviour are forcing companies to consider a sustained and efficient structure of the provision ...
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Details

  • ISBN: 9783640778379
  • Seitenzahl: 18
  • Kopierschutz: Kein
  • Erscheinungsdatum: 15.12.2010
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: epub, pdf

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