The Impact of Interactive Media on Consumer Buying Behavior

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Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , course: Direct Marketing, language: English, abstract: In Germany, the market for home shopping is booming. Television constantly gains importance for direct marketing activities. In 2000 the turnover of Germany’s three most successful television home shopping companies Home S...
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Seminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, , course: Direct Marketing, language: English, abstract: In Germany, the market for home shopping is booming. Television constantly gains importance for direct marketing activities. In 2000 the turnover of Germany’s three most successful television home shopping companies Home S...
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Details

  • ISBN: 9783640733415
  • Seitenzahl: 20
  • Kopierschutz: Kein
  • Erscheinungsdatum: 25.10.2010
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: epub, pdf