The Executive's Guide to Corporate Events and Business Entertaining

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An industry expert shows readers how to get the best return on investment from corporate events

Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and cust...

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An industry expert shows readers how to get the best return on investment from corporate events

Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and cust...

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Details

  • ISBN: 9780470156193
  • Seitenzahl: 288
  • Kopierschutz: ADOBE_DRM
  • Erscheinungsdatum: 14.10.2008
  • Verlag: WILEY
  • Sprache: Englisch
  • Formate: pdf

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