The effect of in-store TV in supermarkets on customer-based brand equity for consumer goods

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Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: B , Lund University, language: English, abstract: The purpose of the study is to provide empirical evidence if the exposure to in-store TV in retail stores does effect customer-based brand equity of the advertised product. The aim is to verify if a causal relationship between in-st...
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Master's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: B , Lund University, language: English, abstract: The purpose of the study is to provide empirical evidence if the exposure to in-store TV in retail stores does effect customer-based brand equity of the advertised product. The aim is to verify if a causal relationship between in-st...
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Details

  • ISBN: 9783640422364
  • Seitenzahl: 63
  • Kopierschutz: Kein
  • Erscheinungsdatum: 08.09.2009
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: epub, pdf