The Anatomy of Humbug

Available
0
StarStarStarStarStar
0Reviews
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too li...
Read more
Samples
product_type_Audiobook
mp3
Price
13,99 €
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too li...
Read more
Follow the Author

Options

  • ISBN: 9781838597900
  • Kopierschutz: Kein
  • Erscheinungsdatum: 06.02.2020
  • Verlag: TROUBADOR PUBLISHING AUDIO
  • Read by: Paul Feldwick
  • Sprache: Englisch
  • Formate: mp3