
The Anatomy of Humbug
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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
In Paul Feldwick's radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too li...
Read more
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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?
In Paul Feldwick's radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too li...
Read more
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