Strategy on Multiple Channels - Customer Relationships as a driving force for a multi-channel strategy: a view on today and tomorrow at VESTMANLANDS LÄNS TIDING

Bachelor Thesis from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (ECTS Credits) , VG (Schwed.), Mälardalen University (Department of Business Studies and Informatics), course: Scientific Method and Undergraduate Thesis in Business Administration, language: English, abstract: In today’s world, companies are part of a complex environment, and to...