Strategic Management of Mars Inc. A Combination of an Innovative Management Philosophy and Familial Eccentricity

Seminar paper from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of Nottingham, language: English, abstract: Mars Inc. is a very unique company with a distinct strategy. As one of the biggest privately owned companies with a remarkable market share and revenue, Mars sets new dimensions to building, enabling and promoting a missi...