Social media utilisation as relationship building component in the Public Relations (PR) strategy of nonprofit organisations (NGOs)

Master's Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0, , language: English, abstract: The developments in the digital word introduced new communications channels in the Public Relations (PR) work, which encompass technologies such as social networking. PR and communications practitioners generally accept this developme...