Situational Analysis and Marketing Strategy of Lorenz Bahlsen GmbH & Co KG

Akademische Arbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, University of Sunderland, Sprache: Deutsch, Abstract: This report introduces the Lorenz Bahlsen Snack-World GmbH & Co KG Germany and analysis its recent situation, as well as its marketing strategy. In this context, one of their product lines is taken in consideration in more detail. Speci...