Seeding - Can Marketers Take Advantage of Known Network Measures?

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Research Paper (undergraduate) from the year 2012 in the subject Computer Science - Commercial Information Technology, grade: 1,7, Technical University of Darmstadt (Electronic Markets), course: Information Systems, language: English, abstract: We provide a short overview on the existing literature and the theoretical framework associated with the field of viral marketing. Hereafter, we provide ba...
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Research Paper (undergraduate) from the year 2012 in the subject Computer Science - Commercial Information Technology, grade: 1,7, Technical University of Darmstadt (Electronic Markets), course: Information Systems, language: English, abstract: We provide a short overview on the existing literature and the theoretical framework associated with the field of viral marketing. Hereafter, we provide ba...
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Details

  • ISBN: 9783656367772
  • Seitenzahl: 63
  • Kopierschutz: Kein
  • Erscheinungsdatum: 06.02.2013
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: epub, pdf