Rise of Rural Consumers in Developing Countries

Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion AspirationsThis is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world's 3.4 billion rural consumers -- 90 percent of whom live in As...