Public Relations in China

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In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
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26,74 €
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
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Details

  • ISBN: 9781137483812
  • Seitenzahl: 238
  • Kopierschutz: Wasserzeichen
  • Erscheinungsdatum: 29.04.2016
  • Verlag: PALGRAVE MACMILLAN
  • Sprache: Englisch
  • Formate: pdf