Pay Me Forty Quid and I'll Tell You

In the months before the 2015 election, Lord Ashcroft Polls conducted focus groups all over the country to find out whether the parties' frenetic campaigning was having any effect on the people it was supposed to impress: undecided voters in marginal seats. The reports, collected here for the first time, show what was going on behind the polling numbers - what people made of the stunts, scandals a...