Oversubscribed

Introduction 1

Part I: Principles for Becoming Oversubscribed 7

Principle 1 Only Oversubscribed Businesses Make a Profit 9

Principle 2 The Only People That Matter are Your People 23

Principle 3 First Make Your Market Then Make Your Sales 37

Principle 4 People Buy When the Conditions are Right 53

Principle 5 Be Different and Set Your Own Rules 67

Principle 6 Value is Created in the Ecosystem 83

Pri...