Outline the elements in the marketing communications mix and examine the main reasons why marketing communications techniques are such important tools in global marketing today

Essay from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Wales Institute, Cardiff (University of Wales Institute, Cardiff), course: International and Strategic Marketing, language: English, abstract: Nowadays it is necessary to consider the steps of marketing communication because it is becoming a very complex process. In the begi...