Operatives Marketing von Puma Fußball

Seminar paper from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of applied sciences, Munich, course: Marketing, language: English, abstract: Puma is one of three worldwide leading sportswear companies. But in difference to its competitors Puma is considered more of a sports lifestyle company. Puma promotes this image and exploits ...