No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It

Calling himself a "direct marketing fundamentalist" and radically rejecting the idea that a great brand is impossible without fantastic marketing budgets being poured into it, Dan Kennedy dedicates his reader to proven techniques for getting a successful brand for free. Based on the philosophy of brand building on attracting customers with direct response advertising, the author proves the validit...