Multisensory Design of Retail Environments

Chapter 1 Experience retail environments with (almost) all senses.- Chapter 2 Vision.- 2.1 Why visual stimuli?.- 2.2 The devil is in the details: How visual stimuli affect consumers.- 2.3 The whole is greater than the sum of its parts: How the visual context influences consumer behavior.- 2.4 Outlook on the use of augmented reality (AR) in the retail environment.- Chapter 3 Sound.- 3.1 Music influ...