Introduction 1
Part I: Getting Started with Microeconomics 5
Chapter 1: Discovering Why Microeconomics Is a Big Deal 7
Chapter 2: Considering Consumer Choice: Why Economists Find You Fascinating! 17
Chapter 3: Looking at Firm Behaviour: What They Are and What They Do 31
Part II: Doing the Best You Can: Consumer Theory 43
Chapter 4: Living a Life without Limits 45
Chapter 5: Considering the Art of ...
Introduction 1
Part I: Getting Started with Microeconomics 5
Chapter 1: Discovering Why Microeconomics Is a Big Deal 7
Chapter 2: Considering Consumer Choice: Why Economists Find You Fascinating! 17
Chapter 3: Looking at Firm Behaviour: What They Are and What They Do 31
Part II: Doing the Best You Can: Consumer Theory 43
Chapter 4: Living a Life without Limits 45
Chapter 5: Considering the Art of ...