Marshrut postroen! Primenenie kart puteshestviya potrebitelya dlya povysheniya prodazh i loyal'nosti

To create a successful business, it is not enough to have a good product and invest in its promotion. You need to "meet" the consumer at each "point of contact" with your offer - from the emergence of a need to the assessment of the experience - and build a marketing strategy, taking into account the characteristics of the client's behavior at each such point. In Ilya Balakhnin's book, you will fi...