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Market Entry Alternatives For International Marketing

Market Entry Alternatives For International Marketing

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Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Werbung, Marketing
Academic Paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: This paper evaluates various entry options of the company BrewDog with their introduction of a new non-alcoholic drink to the United States market with an aim of selecting the most appropriate option. BrewDog is a multinational brewery and pub chai...
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Academic Paper from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: This paper evaluates various entry options of the company BrewDog with their introduction of a new non-alcoholic drink to the United States market with an aim of selecting the most appropriate option. BrewDog is a multinational brewery and pub chai...
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Details

  • ISBN: 9783346184276
  • Seitenzahl: 13
  • Kopierschutz: Kein
  • Erscheinungsdatum: 17.06.2020
  • Verlag: GRIN VERLAG
  • Formate: pdf

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