Leveraging on the potentials of Social Media for performance of small and medium scale enterprise

Master's Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.87, , course: MBA, language: English, abstract: With the increasingly access to Internet across Nigeria, and relatively low prices of smartphones, social media networking sites such as Facebook, Instagram, Twitter, etc., have become a tool for users to build communities, foster r...