Investigation of the Marketing of the Red Bull Company in Consideration of Cultural Aspects

Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Lund University (School of Economics and Management), course: International Marketing and Euro-Marketing, language: English, abstract: This paper looks closer at international marketing with an emphasis on the cultural issues, which are often forgotten in real life. The company ...