Internationalisation: the strategic challenge for Western fine chemicals company Bayer Chemicals arising from the growth of China.

Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of Bradford (Management School), language: English, abstract: The chemical industry is truly a global industry. It has major strongholds throughout the world, in particular Western Europe and the United States of America. Large chemical sectors have also been creat...