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Interaction of Design and Brand. A literature review and analysis

Interaction of Design and Brand. A literature review and analysis

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Mareike SchröderMareike Schröder
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Werbung, Marketing
Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Mannheim, course: Marketing Research Seminar, language: English, abstract: This seminar paper introduces definitions for design and brand on which to base this research. Next, the brand personality concept and important Gestalt principles will be outlined to serve ...
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Seminar paper from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Mannheim, course: Marketing Research Seminar, language: English, abstract: This seminar paper introduces definitions for design and brand on which to base this research. Next, the brand personality concept and important Gestalt principles will be outlined to serve ...
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Details

  • ISBN: 9783656875598
  • Seitenzahl: 48
  • Kopierschutz: Kein
  • Erscheinungsdatum: 14.01.2015
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: epub, pdf

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