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Intense Group Behavior and Brand Negativity

Intense Group Behavior and Brand Negativity

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Cody T. HavardCody T. Havard
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Werbung, Marketing

In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the p...

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48,14 €

In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the p...

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Details

  • ISBN: 9783031234569
  • Seitenzahl: 0
  • Kopierschutz: Wasserzeichen
  • Erscheinungsdatum: 10.01.2023
  • Verlag: PALGRAVE MACMILLAN
  • Sprache: Englisch
  • Formate: pdf

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