Impact of location-based services on consumers' buying behaviour, illustrated by the German market

Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.0, University of Plymouth (Business School), language: English, abstract: Consumers’ environment has always been influencing consumers’ decision-making processes. With the end of the seller dominated marketing approach and the rise of a customer orientated marketing approach, at ...