How to sell Black Athletes to a White Audience? The Representation of Blackness in the NBA from 1984 to 2005

Seminar paper from the year 2017 in the subject American Studies - Miscellaneous, grade: 1.3, Bielefeld University, language: English, abstract: David Stern turned the NBA into a billion dollar business. However, when Stern started his mission, the NBA had a serious image crisis: The league was perceived as drug-infested and too-black. Stern himself claimed that race, if everything else was handle...