Global Marketing - Market Entry of 'Dr. Ing. hc. F. Porsche AG' in China
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Research Paper (undergraduate) from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70, University of the West of England, Bristol, language: English, abstract: This assignment describes, analyses and evaluates Porsche 's strategy
to enter the Chinese market for exclusive sport cars. On the basis of the literature review the assignment focuses on th...
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Research Paper (undergraduate) from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 70, University of the West of England, Bristol, language: English, abstract: This assignment describes, analyses and evaluates Porsche 's strategy
to enter the Chinese market for exclusive sport cars. On the basis of the literature review the assignment focuses on th...
Weiterlesen
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