Global Market Strategies

Contents Introduction 7 1.Internationalization Strategies - Innovative Strategies for Successful and Flexible Exploitation of Global Change 11 1.1.Preparing for Internationalization 12 1.2.Core Elements of an Internationalization Strate-gy 27 1.3.Developing a Flexible Global Organizational Structure 39 1.4.Implementing Competitive Strategies 47 2."company2newmarket" - Structured Market Entry Proc...