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Fairtrade: Motivations of customers to engage in Fairtrade purchases and the implications for marketing professionals

Fairtrade: Motivations of customers to engage in Fairtrade purchases and the implications for marketing professionals

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Jens HillebrandJens Hillebrand
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Betriebswirtschaft
Essay from the year 2007 in the subject Business economics - Trade and Distribution, grade: 1,7, Solvay Business School, Brussels (Solvay Business School, Brussels), course: Advanced Marketing, language: English, abstract: Since their introduction several years ago Fairtrade products have remained subject to low sales and failed to win satisfactory market shares. Investigating into the reasons for...
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Essay from the year 2007 in the subject Business economics - Trade and Distribution, grade: 1,7, Solvay Business School, Brussels (Solvay Business School, Brussels), course: Advanced Marketing, language: English, abstract: Since their introduction several years ago Fairtrade products have remained subject to low sales and failed to win satisfactory market shares. Investigating into the reasons for...
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Details

  • ISBN: 9783640213696
  • Seitenzahl: 11
  • Kopierschutz: Kein
  • Erscheinungsdatum: 18.11.2008
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: epub, pdf

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