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Eurobrands: Development Strategies and Managerial Issues in the European Food Industry

Eurobrands: Development Strategies and Managerial Issues in the European Food Industry

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Marcus DisselkampMarcus Disselkamp
Sozialwissenschaften, Recht, Wirtschaft
Wirtschaft
Werbung, Marketing
Doctoral Thesis / Dissertation from the year 1995 in the subject Business economics - Offline Marketing and Online Marketing, grade: magna cum laude, University of Fribourg (Templeton College), language: English, abstract: Today′s social and economic environment faces various problems, economic stagnation, recession, new challenges due to free trade alliances or the opening of the former USSR as w...
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Doctoral Thesis / Dissertation from the year 1995 in the subject Business economics - Offline Marketing and Online Marketing, grade: magna cum laude, University of Fribourg (Templeton College), language: English, abstract: Today′s social and economic environment faces various problems, economic stagnation, recession, new challenges due to free trade alliances or the opening of the former USSR as w...
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Details

  • ISBN: 9783638140812
  • Seitenzahl: 271
  • Kopierschutz: Kein
  • Erscheinungsdatum: 04.09.2002
  • Verlag: GRIN VERLAG
  • Sprache: Englisch
  • Formate: pdf

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