Marketing Leadership in Hospitality and Tourism , Strategies and Tactics for Competitive Advantage

Facts101 is your complete guide to Marketing Leadership in Hospitality and Tourism , Strategies and Tactics for Competitive Advantage. In this book, you will learn topics such as The Marketing Mix and the Product/Service Mix, Relationship/Loyalty Marketing, Strategic Marketing, and The Strategic Marketing System and Marketing Objectives plus much more. With key features such as key terms, people a...