Fusion for Profit , How Marketing and Finance Can Work Together to Create Value

Facts101 is your complete guide to Fusion for Profit , How Marketing and Finance Can Work Together to Create Value. In this book, you will learn topics such as What is the Impact on Strategy?, Should the Firm Pursue Market Share?, Should the Multiproduct Firm Use the Market Share Metric?, and Pricing New Products: Strategies and Caveats plus much more. With key features such as key terms, people a...