Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?

Master's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, , language: English, abstract: The present master's thesis addresses the subject of the development of cognitive dissonance and its potential inhibitory effects on the success of influencer marketing. The focus lies on the one hand on the investigation of the topic on the foun...