Leading Through Language

PREFACE AND ACKNOWLEDGMENTS ix

INTRODUCTION xv

Part I The Many Faces of Jargon

Introduction to Part 1: Why Does Jargon Exist and Why Should Leaders Care? 1

Chapter 1 You Must Start with Leadership 11

Chapter 2 The (Few) Benefits of Jargon 19

Chapter 3 Assumption-Based Jargon 29

Chapter 4 Inflation Jargon 43

Chapter 5 Lack-of-Clarity Jargon 55

Chapter 6 Obfuscation Jargon 67

Part II Use the Language of Leadership

Introduction to Part 2: Use the Language of Leadership 77

Chapter 7 Adopt the Leader’s Mindset 83

Chapter 8 Script Yourself as a Leader 91

Chapter 9 Use the Language of Leadership 101

Chapter 10 The Language of Leadership Is . . . Visionary 109

Chapter 11 The Language of Leadership Is . . . Audience-Centric 117

Chapter 12 The Language of Leadership Is . . . Jargon-Free 129

Chapter 13 The Language of Leadership Is . . . Authentic 139

Chapter 14 The Language of Leadership Is . . . Passionate 147

Chapter 15 The Language of Leadership Is . . . Confident 157

Chapter 16 The Language of Leadership Is . . . Positive 167

Chapter 17 The Language of Leadership Is ...Direct 177

Chapter 18 The Language of Leadership Is . . . Concise 187

Chapter 19 The Language of Leadership Is . . . Professional 197

Chapter 20 The Language of Leadership Uses . . . Rhetoric 207

CONCLUSION 217

ABOUT THE AUTHOR 221

INDEX 000