PREFACE AND ACKNOWLEDGMENTS ix
INTRODUCTION xv
Part I The Many Faces of Jargon
Introduction to Part 1: Why Does Jargon Exist and Why Should Leaders Care? 1
Chapter 1 You Must Start with Leadership 11
Chapter 2 The (Few) Benefits of Jargon 19
Chapter 3 Assumption-Based Jargon 29
Chapter 4 Inflation Jargon 43
Chapter 5 Lack-of-Clarity Jargon 55
Chapter 6 Obfuscation Jargon 67
Part II Use the Language of Leadership
Introduction to Part 2: Use the Language of Leadership 77
Chapter 7 Adopt the Leader’s Mindset 83
Chapter 8 Script Yourself as a Leader 91
Chapter 9 Use the Language of Leadership 101
Chapter 10 The Language of Leadership Is . . . Visionary 109
Chapter 11 The Language of Leadership Is . . . Audience-Centric 117
Chapter 12 The Language of Leadership Is . . . Jargon-Free 129
Chapter 13 The Language of Leadership Is . . . Authentic 139
Chapter 14 The Language of Leadership Is . . . Passionate 147
Chapter 15 The Language of Leadership Is . . . Confident 157
Chapter 16 The Language of Leadership Is . . . Positive 167
Chapter 17 The Language of Leadership Is ...Direct 177
Chapter 18 The Language of Leadership Is . . . Concise 187
Chapter 19 The Language of Leadership Is . . . Professional 197
Chapter 20 The Language of Leadership Uses . . . Rhetoric 207
CONCLUSION 217
ABOUT THE AUTHOR 221
INDEX 000
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