
Feedback Effects of Brand Extensions
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Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Copenhagen Business School (Copenhagen Business School: Department for Marketing Communication), course: Strategic Brand Management, language: English, abstract: Even though it may sound strange, the baby food market in Germany has recently been announced to be a mature market. ...
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Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Copenhagen Business School (Copenhagen Business School: Department for Marketing Communication), course: Strategic Brand Management, language: English, abstract: Even though it may sound strange, the baby food market in Germany has recently been announced to be a mature market. ...
Weiterlesen
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